Benefit from being green
Customers pay for package circularity and green consumer engagement.
Make sure your consumers know what efforts your brand is doing, especially when it benefits both consumers and the planet.
Co-branding in store.
Enhance product visibility, reinforce brand identity, educate customers, influence purchasing decisions and provide a competitive advantage.
Co-branding on pack.
The appearance of the Bower Ecolabel brings the consumer to choose the Partner product actively given its relationship with sustainability and the fact that they get rewarded for choosing it.
Press & media.
The positive connotations that recycling and rewarding your customers for it brings, helps push the Partner brand forward in a way that is both practical and proactive, it means you walk the walk. And it makes your brand both more eligible and attractive in your category.
Social media
An effective way to showcase that you're rewarding your consumers for sorting your packages.
Influencer marketing
You are in great company.
We've got some of the world's largest FMCG brands onboard. And smaller local brands. Bower is for everyone.
Communicating your Bower partnership to your consumers is not just good for the planet — it is proven to be good for business. Bower-connected brands report that 75% of consumers prefer to buy their products over those without a recycling programme, and 45% view connected brands as more sustainable overall. Actively showcasing your recycling commitment builds consumer trust, increases purchase intent and gives your brand a story that stands out on shelf, online and in the media.
Whether you are planning an in-store activation, an on-pack co-branding roll-out, a social media campaign or a PR push, our Brand Hub has the guidelines, assets and inspiration you need. Download our Brand Guidelines for clear usage rules, explore past partner examples for creative inspiration, or reach out to your Bower account manager for bespoke campaign support.